Kittiwadee “Pooklook” Dejthamrong knows her way around business and guns.

Though her calm and sweet demeanour my fool you, today Pooklook sits at the helm of her family’s firearms company, Fixtech — the sole representatives of German firearms manufacturer Sig Sauer in Thailand. When asked what she considers to be key to success, she tells us that honesty is an important value to have when doing business. “To be ‘honest’ in business, is to make sure a product is best for your own standards first, before offering it to your customers,” she tells us.

It is through this philosophy, that she personally screens all the products she has on offer, leading to strong customer trust and loyalty. “When you see a product, ask yourself first: do you like it? Are you happy with the price? Do you think it’s worth the investment? This is how I screen all my products, before we offer them to our clients.”

Find out more about Kittiwadee Dejthamrong by reading her profile here.

(Jewellery & Watches: Bvlgari)