Bvlgari’s latest home away from Rome is at Iconsiam, and it’s not an overstatement to say that, despite being over eight thousands kilometres away from the eternal city, the Roman jeweller’s latest space by the Chao Phraya river in turns evokes the atmosphere of Bvlgari’s original boutique in Rome. Having welcomed both lucrative tourists and regular VIPs alike in the past months, it’s finally time the brand invited their favourite stars and celebrities to the shop for an official opening, as well as the premiere of its latest diamond collection “Bvlgari Fiorever” —  an emblem of the Roman passion for life.



Joining Bvlgari’s Regional Marketing & Communications Director Sze Lin Teo, Commercial Manager Seri Souvanna Phouma are Siam Piwat Senior Executive Vice President for Sales and Business Relations Caroline Murphy are Chanya Sawangchit, Thawin P Seawtong along with celebrities including friends of Bvlgari Vatanika Patamasingha Na Ayudhya, Sonya Singha and Nittha Jirayungyurn, who all add a lively sparkle to their chic look with latest jewellery from Bvlgari’s Fiorever collection.


bvlgari iconsiam opening
Natapree Pichaironarongsongkram, Caroline Murphy, Seri Souvanna Phouma, Chanya Sawangchit and Thawin P Seawtong

The new boutique, inspired by Rome, is designed to echo the timeless spirit of the city and evoke the original house of Bvlgari on Via dei Condotti in Rome. Following the renovation of the historical Roman flagship in 2014, many of the brand’s signature architectural elements have been mirrored and further evolved in the new Iconsiam location. The design concept draws on its Mediterranean origins and Roman traditions while meeting the modern shopping landmark. In a sapient blend of old and new structures, tradition and innovation meets, honouring both the vibrant city life of Bangkok and the warm and relaxed soul of the Eternal City. The façade, developed in partnership with MVRDV Studio, is the true highlight. A tribute to the Roman DNA of the brand, it is mainly characterised by the repetition of the iconic shape of the original portals in the original and primary boutique in Via dei Condotti.  In a geometric yet asymmetric modularity, made of waved brass and coloured glass windows, the double storeys façade reproduces the different shades of Roman sun lighting during the day.


SEE MORE: Bvlgari’s Fiorever Collection


bvlgari iconsiam opening
Wattanachai-Tharinee Tangchaiwong

Roman inspiration also appears right upon entrance where lies the brand’s signature eight-pointed star, in red porphyry. According to the legend, the star stands for ‘Roma Caput Mundi’, meaning that all roads lead to Rome. In fact, the star is part of the original floor in the historical Bvlgari store in Via Condotti, in Rome. The balance between ancient and new, tradition and innovation, which defines the Bulgari spirit, is expressed throughout the store with décor and furniture. Reminiscent of the Italian designers of the 1930s, 1950s and 1960s, the space houses some furniture
carefully selectedi n order to best present the finest jewellery of Bvlgari.


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