On August 1, the world-renowned Maison brought together a mix of clients, celebrities, influencers, and bon vivants under the roof of the historic Hua Lamphong railway station building to celebrate the arrival of a new Clash de Cartier collection.
The Hua Lamphong station building is arguably one of the city’s most iconic structures. Built in 1916 and designed by Mario Tamagno and Annibale Rigotti in an Italian Neo-Renaissance-style that drew inspiration from the Frankfurt (Main) Hauptbahnhof, the station continues to stand tall and proud amidst the rapidly changing landscape of Bangkok’s famed old town.
The heritage landmark drew even more attention than usual with Cartier’s star-studded event inside of the station walls to celebrate a brand-new Clash de Cartier collection. Considering that Cartier is one of the most iconic names in in the luxury sphere, the choice of venue was a daring and inspired one.
The Clash de Cartier line was first launched in 2019 and reflects both the elegance that has made the Maison a household name as well as an added edge that signifies Cartier’s move into a new era. The collection includes jewellery pieces featuring studs, beads, and their signature clous carrés, and each creation plays with duplication and texture to reflect the collection’s uncompromising punk aesthetic.
The glamourous atmosphere of the event was evident before one could even step inside of the station grounds, as Cartier lit up the exterior of Hua Lamphong in the Maison’s signature burgundy red. Inside, the black, white, and gold–themed event saw international brand ambassador Jackson Wang as the guest of honour, but the party was also attended by hundreds of Thailand’s most influential people. These included the likes of Kimberley Anne Woltemas, Cartier Thailand’s ‘Friend of the Maison’, Krit “PP” Amnuaydechkorn, Billkin, Putthipong Assaratanakul, Thanapob “Tor” Leeratanakachorn, Achiraya “Ally” Nitibhon and many more –all dressed to the nines for the occasion.
Before entering the main hall, guests were offered a glimpse of the dazzling collection, and were encouraged to take photos across several designated photo corners before entering the main hall, including an impressive mirror maze and a platform framed by smoke machines for extra flair.
Inside the main event area, guests mixed and mingled over curated canapés and cocktails – and bubbles, of course! – before enjoying an electric performance from vocalist Pod Thanachai Ujjin and his dancers. After the show, the DJ took to the decks for the rest of the evening, playing a mix of old school hip hop and pop classics.
The Clash de Cartier celebrations continue with a pop-up experience at Siam Paragon from August 17-28 (11am-7pm).
Explore the universe of Cartier at https://www.cartier.com/en-th
(All images courtesy of Cartier)