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Daughter of Pliu Mangkornkanok, chairman of the Board of Directors of Tisco Bank, and his entrepreneurial wife, Yoshiko, the enterprising Lalida Mangkornkanok began her career in corporate banking before pursuing her passion in hairdressing. Currently, Lalida is director and creative director of the family’s hair business, MOGA. She oversees seven high-end hair salons as well as a leading hair academy at CentralWorld. Among her achievements, Lalida has represented Thailand in many global hair events.