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Pitcha “Maye” Thanalongkorn

Pitcha "Maye" Thanalongkorn

Chief Marketing Officer, Sabina | Founder, Mad Moiselle Intimates

Before taking on the role of Chief Marketing Officer at Sabina, her family’s lingerie empire, Pitcha “Maye” Thanalongkorn refined her creative skills and cultured personality through extensive travels and years of education in the UK. She pursued a degree in Fashion Design and Marketing at the London College of Fashion, followed by a post-graduate certification in the History of Fine Jewellery at Sotheby’s. Since returning to Thailand she has succeeded in modernising and fine-tuning the business model of Sabina to better compete in the new digital era. Alongside these duties Maye is also the creative force behind Mad Moiselle Intimates, a successful subsidiary brand she founded in 2015 which offers a lingerie/lifestyle product line aimed at the new generation of fashion consumers. When not busy at work she’s also taken up some new hobbies as of late, including cooking and free diving.


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