40 Under 40: Natira “Oad” Boonsri
A member of the mighty Chirathivat family, Natira “Oad” Boonsri is part of a clan whose retail arm dominates Thailand’s shopping landscape, with Central, Powerbuy, Robinsons, Supersports, OfficeMate, Tops, ThaiWatsadu, Muji, and Zen all under its corporate umbrella. Natira holds an MBA from Harvard, and this business background comes in handy as she manages several key roles in her family’s retail empire, including that of managing director at Central Department Store. At heart Oad is an avid shopper and foodie, as her career path suggests, and she can often be found dining at restaurants such as Water Library and Honmono. However, she also has a strong spiritual side, with meditation being part of her regular routine.