40 Under 40: Nitchaya “Noon” Thamavaranukup Ekaraphanich
Nitchaya “Noon” Thamavaranukup Ekaraphanich is the second-generation heir of the family-run watch and jewellery empire PMT The Hour Glass, an arm of the successful Blue River Group. Noon holds degrees from both Thammasat Business School, and Cass Business School in London. Before joining the family business she honed her business acumen working for leading finance and securities companies. Currently, she is an executive director of PMT The Hour Glass, as well as sales and marketing director of Blue River. She is married to Pongchit “New” Ekaraphanich, a highly regarded financier, and they have three children.