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40 Under 40: Thattaworn “Von” Sugunnasil

40 Under 40: Thattaworn “Von” Sugunnasil

Founder and Designer, Vvon Sugannasil

Thattaworn Sugannasil, better known as “Von”, has always been a dapper man-about-town to take a style page from, long since his days as the digital editor of GQ Thailand. Always spotted sharply dressed, and without a single hair out of place, Von launched his bespoke tailoring and ready-to-wear label Vvon Sugannasil in 2014 during his days while working for the men’s glossy. This has led the brand to grow through word-of-mouth via the fashionable set, even more so with countless classy collaborations with big names such as Rolls-Royce Thailand, Eastern Oriental Express, among many others. With his recently opened flagship shop, which just relocated to the leafy Soi Somkid last year, Von is now working at his brand full-time to push Vvon Sugannasil to international, high-end renown. A product of his love for fashion, sophisticated taste and celebrity influencers, his tuxedoes, suits and women’s ready-to-wear pieces are the epitome of a sartorially glamorous lifestyle. For those looking to make it in the fashion circuit, Von says, “I always believe that if you do what you like, you will do a good job. Ever since I started my brand, I am always thinking about it but it never tires me at all, nor do I dread doing anything. When I am thinking about creating big, grand shows, it is not about trying to wow people, but to simply satisfy the images I have created in my head, after seeing many world-class events. I have fun with that and when you achieve the standard you’ve set, you won’t get discouraged and will want to keep improving.”