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40 Under 40: Voramas “Rux” Srivaddhanaprabha

40 Under 40: Voramas “Rux” Srivaddhanaprabha

Group Vice Chairman, King Power Group

Voramas “Rux” Srivaddhanaprabha is the eldest daughter of the late King Power business magnate Vichai Srivaddhanaprabha and his wife Emorn. She holds a Bachelor’s Degree in Textile Design from Central Saint Martin’s College of Art and Design in London, as well as a Master’s Degree in Fashion Accessories Design from The London College of Fashion, and an Executive Master of Business Administration from Sasin Graduate Institute of Business Administration of Chulalongkorn University. She currently serves as the group vice chairman at King Power Group, her family’s duty-free retail powerhouse, overseeing aspects such as the overall brand image and corporate communications. She is also involved in the corporate social responsibility side of the company, supervising King Power’s numerous CSR programmes.