Passionate about automobiles and state-of-the-art gadgets, Apichat Leenutaphong’s company Sharich Holding has introduced many premium product lines to the Thai market, including Ducati and Royal Enfield motorcycles, NIU electric smart scooters, and BYD electric vehicles. Sharich Holding was also appointed the sole authorised importer of Lamborghini, the iconic Italian supercar. Meanwhile, two other licenses held by the company – the iRobot home cleaning robot from the USA and the stylPro makeup brush cleaner and dryer from the UK – have maintained leading positions in their respective markets. In addition, in the second half of 2019 Sharich welcomes its newest family member, ‘ible Airvida’, a wearable air purifier. Apichat is married to M.L. Ploynapat “Kwan” Leenutaphong, with whom he has an 11-year-old son.