APICHAT LEENUTAPHONG - Prestige Online - Society's Luxury Authority
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Apichat Leenutaphong

CEO and Founder, Sharich Holding
Passionate about automobiles and state-of-the-art gadgets, Apichat Leenutaphong has proactively led Sharich Holding to introduce new products to the Thai market – such as premium and classic motorcycle brands Ducati and Royal Enfield. This year, Sharich Holding was also appointed as the sole authorised importer of Lamborghini, the authorised importer and distributor of NIU smart electric scooter, and the authorised importer and distributor of BYD electric vehicles. Meanwhile, two other licenses held by the company – the iRobot home cleaning robot from the USA and the stylPro makeup brush cleaner and dryer from the UK – have maintained leading positions in their respective markets. Apichat is married to M.L. Ploynapat, or “Kwan”, with whom he has a 10-year-old son.