Atchara "Pla" Burarak

Founder and Creative Director, iBerry Group

Atchara “Pla” Burarak is the founder and creative director of iBerry Group. Founded in 1999 with iBerry ice-cream, iBerry Group is currently a diversified food and beverage company predominantly focused on Thai cuisine under the brands KubKao’KubPla (authentic home recipes), Ros’Niyom (street food), Café Pla (Thai-Western favourites), iBERISTA (coffee), Crying Tiger (Isaan grill), and RongSi RimNaam (Thai seafood). Atchara has also partnered and collaborated with brands such as Zaab Eli (Thai Isaan), ChaChaCha (bubble tea) and most recently ThongSmith (Siamese boat noodles). She is married to Rojanin “Tim” Arthayukti and they have a daughter named Pitta.