BAROM "TAY" BHICHARNCHITR - Prestige Online - Society's Luxury Authority
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Barom “Tay” Bhicharnchitr

Managing Director, Central Embassy
Barom “Tay” Bhicharnchitr was born into the Central Group, his family’s retail empire. Educated in the United States, and still only in his early thirties, Barom was given the reins of Central Embassy, the iconic retail landmark, where he also founded SIWILAI, a Thai retail concept store.