Chalermchai “Kueng” Mahagitsiri
Chalermchai “Kueng” Mahagitsiri, the only son of Prayudh Mahagitsiri — Thailand’s 18th richest man, according to Forbes — has become one of Asia’s most successful young businessmen. He is now the president and chief executive director of a major Thai conglomerate, with subsidiaries and associate companies managing diverse businesses such as instant coffee, shipping, energy, F&B, real estate, golf courses, and entertainment. In 2018, Kueng introduced Thailand’s newest health-improving innovation, P80 Natural Essence, a 100 percent natural extract from longan fruit with medicinal properties. He also managed to acquire franchisee rights for Taco Bell and 11street Thailand. In addition, under his leadership TTA won the Asia’s Most Influential Companies award at the ACES Awards 2018, and the Asia Responsible Entrepreneurship Award 2017.