Chulalux, or “Moo”, is a Central St Martin’s College of Art & Design graduate, having majored in jewellery design. The talented designer saw her career blossom even as she finalised her studies. It all began when she broke her eyeglasses and used clay to mend them, molding a part in the Baroque style. Her final-year eyewear project caught industry insiders’ attention, and soon her Baroque collection was being sold in high-end shopping malls in London. International style icons like Lady Gaga and Fan Bingbing began to sport her designs. In 2014, her products were showcased for the first time in Thailand at Eight Thonglor, which was then followed up with a presence in The EmQuartier. In 2015, the business savvy designer also opened Thailand’s first cult-favourite Pinkberry yoghurt shop with her younger sisters.