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President, A-LIST Corporate Limited & A-List Private Heir of Pranda Jewelry, Danai founded and manages his own super-brand business, A-List Corporate, which oversees the acclaimed eponymous clothing label founded by his wife, Disaya Sorakraikitikul. Danai also manages multiple owned brands, which include Disaya, Boudoir by Disaya, Matter Makers. Under Danai’s management, A-List Corporate distributes luxury fashion brands Jimmy Choo, Chloé, and Valentino. He also runs A-List Private, which solely distributes and manages Leica in Thailand. His latest venture is Café Leitz by Pacamara.