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Founder & Creative Director, Disaya Though Disaya’s parents wanted her to pursue a career in interior design, she insisted on doing what she’s truly passionate about: fashion. She’s created lingerie brand Boudoir and launched her eponymous label, which soon gained prominence abroad as style icons Jennifer Lopez, Kelly Osbourne and Paris Hilton were spotted wearing her designs. Amy Winehouse boosted her popularity further by wearing a Disaya piece on an album cover. Aside from having flagship stores in Thailand and many distribution channels for the label abroad, Disaya and husband Danai have also taken over distribution of luxury brands including Jimmy Choo, Valentino and Chloé in Thailand.