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Disaya Sorakraikitikul

Founder & Creative Director, Disaya

Though Disaya’s parents wanted her to pursue a career in interior design, she insisted on pursuing what she was truly passionate about: fashion. She went on to create the lingerie brand Boudoir, and also launched her eponymous label Disaya, which gained prominence abroad soon after when singer Amy Winehouse boosted the label’s popularity by wearing a Disaya piece on an album cover. Currently, Disaya has flagship stores in Thailand, and many distribution channels abroad, and in 2020 the label will celebrate its 15th anniversary. In addition, Disaya and husband Danai have also taken over the Thailand distribution of such luxury brands as Jimmy Choo, Valentino, Chloé, and Giuseppe Zanotti, via A-List Corporate Ltd.