Hiran runs the fast-growing multibrand cosmetic retailer with 11 branches (and counting) nationwide. Together with his sister, Eve, the siblings opened the first outlet in 2005 by using their family’s empty flat in the northeastern province of Maha Sarakham. After the initial success in their hometown, he introduced Eveandboy in Bangkok’s Siam Square in 2012. With an affordable pricing strategy, free samples and free trial periods (learned by the young entrepreneur while travelling overseas), Eveandboy has become a big hit among young female customers. Boy and his sister are currently planning two more outlets and also have their eyes set on an ecommerce platform in the foreseeable future.