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Hiran "Boy" Tanmit

CEO, Eveandboy

Hiran “Boy” Tanmit runs the fast-growing, nationwide multi-brand cosmetic retailer Eveandboy. Working together with his sister Eve, the pair opened the first outlet in 2005 by using his family’s empty flat in the northeastern province of Mahasarakham. After the initial success in their hometown, he introduced Eveandboy in Bangkok’s Siam Square in 2012. With an affordable pricing strategy, free samples, and free trial periods — promotional ideas learned by the young entrepreneur while travelling overseas — Eveandboy has become a big hit among young female customers. Boy and his sister are currently planning on opening more outlets, and also have their eyes set on an e-commerce platform in the foreseeable future.