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Hiran “Boy” Tanmit

Hiran “Boy” Tanmit

CEO, EVEANDBOY Co., Ltd.

For the past 15 years, Hiran Tanmit has been proving everybody wrong. Even in the current economy, his multi-brand cosmetic retail giant EVEANDBOY refuses to stop growing. “We have opened three branches plus an e-commerce platform this year. Apart from that, we have witnessed the growth in human resources. We now have more than 500 quality employees, who have created quality work for EVEANDBOY. We have a bigger, nicer, and more modern office to help them work together happily and more efficiently.” Hiran came up with the idea of an affordable cosmetics store in 2005 when more and more businesses like his parents’ mom-and-pop grocery store were being replaced by chain convenience stores. At the time, there were still no cosmetics-only stores in Thailand. The first branch of EVEANDBOY opened next to his family’s grocery store in Mahasarakam. Its success allowed Hiran to open the second branch in Khon Kaen before bringing it for the first time to Bangkok in 2012. Now there are 13 branches across the country, with its flagship store at Siam Square One mall. When he’s not expanding his business, Hiran loves to expand his world view. “I love traveling. Traveling is eye-opening as every country has its own story.”