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Pirachai “Bint” Bencharongkul

Pirachai “Bint” Bencharongkul

Deputy Managing Director, United Technology Enterprise (UTE)

At just 29, Pirachai already holds four management positions at four companies in his family’s Benchachinda Group, a digital solutions provider founded by the Bencharongkul family. He is the son of the former co-CEO of DTAC, Vichai Bencharongkul. However, his main focus at the moment is with UTE’s Smart Pole and City’s Platform, a smart city project Pirachai is particularly proud of because he believes that it “will be able to change how people think, interact, and help to manage the city better” by “putting instant information about health services, safety alerts, traffic, and community news into millions of hands.” To Pirachai, success is about the positive impact one makes on other people’s lives. “Whether it be the team, customers, or anyone our service touches point with, when you see the gains that other people receive, I think that’s success.” And that is what he loves most about his work, apart from the challenges he and his team face every day, it’s also what his family has built. “The legacy of how my family has been doing business that benefits the country and society with the goal of having a sustainable business. That’s what I’m proud of and that’s what I love most about my job.”