Pirachai “Bint” Bencharongkul is the son of Vichai Bencharongkul, former co-CEO of DTAC and now president of Benchachinda Co. Ltd, a multimedia telecommunication services provider. A graduate of University College London, Bint is currently investment director at BCH Ventures Co. Ltd, as well as the strategy and business development director for BB Technology Co. Ltd. He also assists with business and investment strategies for Benchachinda Holding Co. Ltd.