Pitcha Thanalongkorn is the chief marketing officer of the family-owned lingerie empire Sabina. The 27-year-old socialite has honed her creatives skills and cultured personality through extensive travels and years of education in London. As a third-generation member in her family’s business, she has succeeded in modernizing the business and fine-tuning the business model for a new disruptive digital era. Her interests have also grown beyond business success to charity work for the breast cancer community. This includes an initiative to improve the lives of breast cancer survivors by providing breast prosthesis and supported bras, as well as specialist training and education to empower women to take control of their health.