PRANAI PHORNPRAPHA - Prestige Online - Society's Luxury Authority
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Pranai Phornprapha

Managing Director, Siam@Siam Design Hotels / Managing Director, Siam Country Club Bangkok / Creative Director, Codium / New Relations Director, Cloud HM / Owner’s Representative, Siam Mövenpick / Director, Concrete Jungle

Although Pranai has been groomed to inherit his family’s Siam Motors Group, a well-established manufacturing and distribution focused group of businesses, his love of hospitality and technologies has seen him venture into the service sector as well. Current positions include heading the rebellious and bold hospitality group Siam@Siam Design Hotels, and leading hospitality projects under the Siam Motors Group — namely Siam Mövenpick Na Jomtien (Pattaya), and the Siam Country Club Bangkok Golf Course, which is expected to open in Q4 of 2020. His tech ventures include partnering in a software house under the name Codium, and cloud-focused service under Cloud HM, while his passion for healthy lifestyle has led him to be part of BASE, the fast-growing boutique gym brand.