PRANITAN “PETE” PHORNPRAPHA
Pranitan “Pete” Phornprapha is the third generation of the Siam Motors family. He currently leads the construction and heavy equipment and business development of the group, and works as president and CEO of Bangkok Komatsu Sales Co. Ltd. However, he is probably best-known for his involvement with Wonderfruit — the popular art, food, and music festival designed to cultivate ideas and catalyse positive impact — where is he is the founder and creative director. Pete is also one of three co-founders of Vespiario Thailand, a distributor of Vespa and Piaggio scooters. He and his wife, Palleeporn, have three young children.