Siradej Donavanik and his team at ASAI Hotels knows how to have fun and practice sustainability. The ASAI launch party was carbon neutral, and they have a certificate from Thailand Greenhouse Gas Management Organisation (TGO) to prove it. “I get to work with incredible talents that are young, passionate and very creative. We constantly come up with new ideas to continuously disrupt ourselves and find solutions to some of the issues facing our industry—and many to do with sustainability.” His first ASAI hotel in Bangkok Chinatown uses sustainable building materials and works with local artists and community to integrate local wisdoms and flavours into the design and operation. How many hotels in a busy part of Bangkok have a garden, let alone an organic garden with 2,100 plants that will end up in drinks and dishes that the hotel serves? Siradej defines success as, “if we can show people that sustainability and business can (and should) strive to get together, that will be a real winner. To have a business model where profit and purpose are aligned is the key to real sustainability.” When Siradej is not working, he hits the outdoors for rock climbing, scuba diving, and snowboarding. He’s also into smoking meat. Free-range, of course.