Suvadee “Pin” Phungbunphra
Suvadee and her PP Group are synonymous with luxury fashion brands in Thailand. With a family fi rmly in the media industry, it was natural for this luxury expert to look into public relations and communications. After earning a degree in Economics from American University in Washington DC, she worked with LVMH Fashion Group (Thailand) for brands such as Celine and Fendi. Retail and communication proved to be a forte of this business executive, who in 2003 started her own group, which earned an exclusive distributorship for Emilio Pucci. This year, PP Group — which has grown over the years to include many other top brands — unveiled a campaign on the wildly popular messaging and e-commerce app, LINE, off ering clients a chance to purchase luxury items on their phones.