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Vachira “Jum” Jitsakdanont
Board Director, Union Pan Exhibition and Bangkok Cruise
Vachira “Jum” Jitsakdanont is the daughter of Dr Veraded Jitsakdanont and third-generation heir to event and exhibition organising company Union Pan Exhibition. With a Business Management degree obtained in Australia, she joined the family business and now holds the position of board director. With a shared passion for sailing, she and her father launched Bangkok Cruise, an importer of high-end yachts for sale and rental. She is married to Ekachai Chotiyanon, with whom she has three children.