Rolex is launching three ‘Perpetual Music’ concerts, which will be streamed live on medici.tv across 180 countries.
Amidst these critical, Covid-19 ridden times, Rolex has launched an initiative aimed towards supporting musicians and singers, keeping with the brand’s long-standing commitment to celebrating and supporting those in the world of music.
Kicking off on August 21, 2020, the initiative will come in the form of three Rolex “Perpetual Music” concerts that are set to take place in Italy, Germany, and France. Three Rolex Testimonees Juan Diego Flórez, Rolando Villazón and Sonya Yoncheva have been deeply involved in the project, and will also be performing a specially prepared repertoire, with singers and musicians, as well as French violinist Renaud Capuçon.
It is these singers and musicians, which really form the highlight of these concerts. Regardless of what instrument, or their voice type, these artists have all been personally selected based on their individual talents, and will come together to perform in a single concert — all participating artists will also be remunerated for their participation. In total, the concert will involve around 100 artists, whose work and lives have been negatively impacted by the affects of the pandemic.
The concerts will be streamed live on broadcasting platform medici.tv — a Rolex partner for over a decade — on August 22, September 2, and September 4 — and will be made available on the platform until the end of October, in across 180 different countries.
To find out more, visit rolex.com.