The recent launch of the bed cinema by Omazz creates a “living showroom” of sorts, which lets moviegoers experience first-hand the latest masterpieces from the Omazz bedding collection.
Over the past year or so, it’s safe to say that most of us have become exceedingly accustomed to watching movies, via various online streaming services, in the sublime comfort of our own home – most often while lying happily in bed. However, even the best home theatre system can’t quite compare to the real-life cinema experience that envelops one when viewing the latest blockbuster film up on the big screen. The question then, is how to successfully combine these two elements.
The answer, as luck would have it, arrived in Bangkok in December last year, with the launch of The Bed Cinema by Omazz, a new and unique premium movie viewing experience now available at SF World Cinema (located on the third floor of the CentralWorld shopping centre). For this project, Omazz, the globally renowned mattress and bedding accessories brand, has joined forces with SF and invested 50 million Baht to create this one-of-a-kind, 397.5-square-metre screening room. And with all the positive response the project has received since it launch, you could say it’s been something of a “sleeper hit”.
This thoroughly modern, ultra-luxe cinema space has a maximum capacity of just 40 persons, providing an air of privacy and exclusivity. It’s equipped with a state-of-the-art image and sound system, including a Digital Cinema 4K system that delivers crystal clear visuals and a Dolby Digital Surround 7.1 system that puts you right heart of the action. Adding to the full cinema experience, visitors can relax in the beautiful lounge area before the film begins, where popcorn and drinks are served both during the wait and during the screening. Of course, the ultimate highlight of this project is the individual beds themselves, which can accommodate one, two or four person(s) – depending on the ticket purchased.
Over the past two decades, Omazz has established a formidable name for themselves by offering discerning clientele a high-end line of natural-based handmade mattresses and organic material bedding. The artisanal craftsmanship that goes into creating these products adds, in turn, a new dimension to the cinematic experience at The Bed Cinema by Omazz. As viewers lay back on their ‘Adjusto’ mattresses – a US brand hailed as the best quality adjustable electric massage bed – they can enjoy a feeling of unparalleled luxury and comfort. What’s more, this comfort level can be personalised via a wireless remote control that operates using just the touch of a finger, adjusting the mattress to the optimum position, incline, and viewing angle.
As for the silky smooth bedding and fluffy pillows, viewers can rest assured that between every screening period the staff will change the sheets and pillowcases, both for cleanliness and safety. These precautions, together with international standard cleaning and disinfection within the cinema, ensure that all guests will have a worry-free, movie-going experience.
“The Bed Cinema by Omazz cinema project is the starting point – a kick-off for The Bed Experience by Omazz campaign,” says Teepakorn Lojanagosin, CEO of Lotus Bedding Group and Omazz (Thailand). He goes on to explain that the brand’s intention is to give consumers a gift of sorts, by creating an immersive and innovative experience that also serves as a “living showroom”, allowing potential customers a chance to have a true hands-on – or should we say “feet-up” – interaction with the product line.
As for the partnership with SF, one of Asia’s leading entertainment groups, it provides not only access to superior quality films from around the world, but also a top-tier level of professionalism and management services. “It’s the very reason why Omazz has chosen SF Cinema as a partner for this project collaboration, under the concept of ‘The Next Level of Cinema Experience’,” adds Teepakorn.
Clever marketing ploys like this, which focus on upmarket properties and locations that meet the lifestyle needs of today’s consumers – such as hotels, resorts, cinemas, beauty institutions, and spas – help to not only bring people into contact with The Omazz Luxury Property Collection, but also with the overall Omazz brand philosophy that “peace is true happiness”.