We follow the high-flying entrepreneur and businesswoman Apinara “Prang” Srikarnchana for 24 hours, where she shares with us her road to success, how she manages her various businesses, and why she believes in Charge to Change.
When we met with Prang, she’d just finished getting ready for her morning yoga session, and was en route to her first stop of the day — the U Drink I Drive office, where she sits at the helm as Co-Founder and CEO. From behind the steering wheel of her Mercedes Benz, she lightheartedly strikes up a conversation — what’s on her to-do list for the day, what her values and approaches are as a leader, and her views on conserving the environment.
The latter, she tells us, is something she and her family find very important. In fact, it was her desire to reduce her carbon emissions, and lessen the effects of PM2.5, that led her to opt for a hybrid car. “I think it is possible for all of us to make a difference,” she says simply, “actually just the act of charging our cars, instead of always using gasoline, can really help the environment and our surroundings.”
The concept of sustainability and clean-energy travel isn’t a new one for Mercedes-Benz. Recently, Mercedes-Benz Thailand had launched its ‘Charge to Change’ program, inviting all plug-in hybrid Mercedes-Benz owners to join hands in charging to change the world, reducing PM2.5 emissions and improving the livelihoods of those in Thailand.
The “Charge to Change” campaign is a long-term project, divided into three key phases. The first phase encourages car users to change their behaviour, and get accustomed to charging their EQ Powered vehicles more often — much of this can be boosted by raising awareness of how the act of charging can reduce PM2.5 dust particles drastically, while contributing to a cleaner environment. The second phase focuses on creating a more readily available, and conveniently accessed charging network for car users. The third and final phase leans towards creating new norms related to the use of electric-based vehicles, as a means of making Thailand an area of clean energy driving.
To find out more about Mercedes-Benz, and the “Charge to Change” project, visit mercedes-benz.co.th.