The first of its kind to create a virtual lounge, Azimut Yachts recently celebrated its first online sale — an Azimut S6.
Things have been rather rocky for the yacht industry as of late, with cancelled boat shows and and events due to the Covid-19 pandemic. In the midst of turbulent waters, Azimut Yachts marked the first company of its kind to take a bold step towards the digital realm, opting to create its own virtual space to continue conversing with clients during the period of lockdown and social distancing.
The Azimut Yachts Virtual Lounge: What’s in Store?
Much like a digital container, especially curated to include videos, in-depth technical data sheets and insightful articles, the Azimut Yachts Virtual Lounge was created specifically to maintain a strong bond with owners during the coronavirus-inflicted times. Introduced as a digital support tool, the Virtual Lounge was used to host the brand’s first ever e-boat show. Visitors at the online-based event were able to receive real-time assistance from the brand’s team of Sales Managers via Live Chat sessions, along with one-to-one web meetings hosted to help close sales virtually.
The Feedback: A Surprising Success
In exactly a month since its launch, the Azimut Yachts Virtual Lounge managed to attract a rather impressive number of over 11,000 visitors — 50% of which came from Europe, 35% from the Americas, and 15% from the Middle and Far East. What’s particularly interesting from these statistics is that the brand reports an average of 3,000 visitors at leading international boat shows.
The key sign of success, of course, comes from the fact that Azimut Yachts managed to secure its first 100% online sale to occur in the brand’s longstanding history — the sale of an Azimut S6. While a revolutionary milestone, it comes as little surprise, as the S6 is long known for its extraordinary appeal, reportedly attracting over 700,000 visitors when it was featured in a Times Square installation.
Visit the Azimut Yachts Virtual Lounge here.