BMW Thailand hosted an exclusive luxury experience for members of the BMW Excellence Club. We joined them on their journey, lasting over three days across the breathtaking vistas of Chiang Rai.
As a token of appreciation to their loyal clientele, BMW Thailand hosted an exclusive BMW Luxury Experience, bringing together long-time fans of the brand and members of the BMW Excellence Club. Spanning three days and two nights, the trip took guests on an exhilarating adventure across the vistas of Chiang Rai, combining unparalleled adventure, gourmand experiences, and the chance to network with like-minded individuals. Here are a few highlights from the affair.
Exclusive meals of local flavours
Nodding to BMW’s reputation for providing world-class luxury experiences, guests were treated to an exclusive luncheon at Doi Tung, with fresh, tasteful dishes especially prepared for the affair. Made using organic ingredients, guests enjoyed a variety of rich flavours, all of which draw from local recipes and techniques. True to BMW, there was an added sense of meaning to the meal, as all the ingredients used were sourced from local villagers, contributing to Doi Tung Development Projects’ goals of building a sustainable future. Throughout the trip, the group also had the chance to visit some of Chiang Rai’s buzziest dining destinations, from ‘Paam Sai Oua’ — the heart of where all Sai Oua is produced and exported — to various restaurants, cafes, and eateries that define the region’s drinking and dining scene. Examples include Chivit Thamma Da Coffee House, Bistro & Bar, a chic venue set in a white, colonial house.
Visiting a thousand-year-old rose garden, at Mae Fah Luang botanical gardens
After lunch, guests had the opportunity to visit the highest point at Doi Tung, where they paid homage to the Phra That Doi Chang Mup chedi. Resting upon a rock that resembles a crouching elephant, the chedi itself is over a century old, and is truly a must-visit in the Northern region. After paying their respects, the group was taken to the botanical gardens nearby, which houses some of the rarest local flower species to exist, including thousand-year old roses and native orchids. Fun fact: at 1,500 metres above sea level, this exact point also offers unobstructed views over Myanmar and Laos.
Sustainable glamping at Four Seasons Tented Camp Golden Triangle
Truth be told, a BMW exclusive trip would not be complete without something truly out of the box. This year, BMW Thailand managed, once again, to impress, by organising an unforgettable glamping experience at the Four Seasons Camp Golden Triangle. Combining exclusivity and adventure in a style truly fitting of BMW’s brand identity, the experience gave guests the opportunity to truly immerse themselves in nature, while still enjoying the comforts of a luxurious getaway. On site, guests were treated to a myriad of activities, from a speed boat trip at check-in, to large furnished tents complete with bathtubs and elephants living happily in the surroundings — all of which allude to BMW’s focus on sustainability.
The chance to really drive
While the agenda was undoubtedly packed with remarkable experiences, the key highlight of the trip was hands down the chance to truly drive, as BMW owners were given the chance to take their cars out for a fun spin. Spotted at the event were models ranging from the BMW X7 xDrive40d M Sport, the BMW 730Ld M Sport, the BMW 745Le xDrive M Sport and more, as members of the BMW Excellence Club revelled in getting to truly enjoy the potential of their beloved cars. Throughout the trip, guests expressed their absolute excitement at being able to take part in a tastefully executed experience that was at once “excellent, elegant, and enjoyable.”
To find out more about the BMW Excellence Club’s many exclusive experiences, visit bmw.co.th/bmw-excellence-club.