Radical, Different, Original — these are just some of the words that capture the core essence of what Lexus is about. When it comes to luxury commutes and premium-grade cars, few can match the exceptional experience Lexus cars represent. The main reason for this has to do the “omotenashi” philosophy that drives Lexus in everything that they do. This Japanese-rooted approach to hospitality can be found not only in every aspect of the car-making process, but also in how the brand goes above and beyond what is necessary, in order to ensure every customer experiences the very best.
Founded in 1989, the luxury carmaker returns this year with an incredible machine that, once again, sets to wow and redefine the luxury car market: The ES250. Evolving through seven generations, this popular luxury sedan is also the brand’s most successful model to date, with over 2.3 million units sold worldwide since its initial launch over three decades ago. If you still need a little more convincing before upgrading your ride in 2020, here are some valid reasons on why the all-new Lexus ES would make a great acquisition.
1. The Details
Every inch of the new Lexus ES250 is crafted and inspected by master artisans known as takumi, representing a union of skill and spirit. For the uninitiated, the journey of becoming a takumi master in Japan usually involves an extraordinary commitment to the practice and pursuit of excellence without shortcuts, as well as a minimum of 60,000 hours of perfecting one’s craft.
2. Sleek, Yet Spacious
Compared to its predecessor, the seventh iteration of the ES features a more spacious and refined cabin which can be attributed to the vehicle’s wider and longer chassis. Additional exterior upgrades include a completely redesigned spindle grille at the front, slinkier lines, more aggressive grilles and better proportions — just to name a few.
3. Freedom to Choose
Available in two variants (Luxury and Premium), selecting the perfect colour for your Lexus ES250 is also a matter of instinct. Drivers looking to express their personality can choose from up to seven colour options for the exterior (Ice Ecru, Sonic Quartz, Platinum Silver Metallic, Sonic Titanium, Graphite Black Glass Flake, Red Mica Crystal Shine, and Deep Blue Mica), and two for the interior.
4. Total Control — at Your Fingers
The distinctive features of the Luxury variant include a 10-way powered front seat, powered reclining rear seats, 3-zone climate control, a heads-up display, a 12.3-inch Electro Multi-vision Display in the centre console and a panoramic view monitor.
5. Safety First
Both the Luxury and Premium variant come equipped with the Lexus Safety System + (LSS+), an integrated advanced system designed to help prevent collisions while making every journey a safer one for all road users.
6. A Unique Ride
A ride behind the wheels of the Lexus ES250 promises silky-smooth performance and amazing fuel economy. This can be attributed to the vehicle’s new advanced 2.5-litre engine paired with a Direct-Shift 8-speed automatic gearbox.
To find out more about the new Lexus ES250, visit lexus.co.th.