The Creative Director and Founder of how own eponymous fashion brand, Nicha Thanalongkorn believes that while trends come and go, individual style remains. She talks to us about her “work hard, play harder” approach to life, and why the Porsche Macan fits her lifestyle best.
Proudly showcasing its snazzy sports car DNA, the new Porsche Macan comes with exterior design codes that further maintains the brands’ strong identity. A wider bonnet nods to the legendary Porsche 917, while 911-esque elements can be seen throughout the model.
A car driven in functionality and sleek design, it’s a perfect fit for the driven, the bold and, well, the very, very stylish. A character much like jet-setting creative director Nicha Thanalongkorn. The vivacious, talented entrepreneur tells us more about why she opts for the Porsche Macan as her ideal ride.
It Matches Her Style & Personality
For Nicha the style, comfort, and performance of the Macan are noteworthy, but only a part of what makes her feel like this particular car is the right fit for her. “All these things are important, but it’s the iconic design of the Porsche Macan that really stands out for me,” she tells us simply. “As a designer, I usually think of two things: creativity and quality. How to make something unique and of high quality, so customers are happy with what they get.” In this sense, she sees a parallel between the Macan, and what she tries to achieve with NICHA. “Outside of its superior functionality, the Macan has a very elegant silhouette, which is no different to NICHA, which has a modern, clean, and elegant silhouette as well.”
It Excites Her
For Nicha, a key aspect of living a fulfilling life, is making sure every day is inspiring. “I’m all about working hard, and playing harder,” she explains, “If work comes in, i deal with it right away so no one is kept waiting, but I never let my career take over my entire life. I like to make sure that each day is new, exciting, and full of thrilling experiences. Driving the Porsche Macan makes every ride feel like a thrill, and fits my dynamic lifestyle best.”
With an energised flank and sleek silhouette, the Porsche Macan almost looks like a predator ready to pounce. It’s a car you feel proud to drive, and a car that inspires you to be proud of being who you are. On this note, our conversation with Nicha takes on a slightly more serious turn. “The way I see it, you are the creative director of your own life. Whether in work 0r in play, take control fo where you are headed, and express yourself in a way that aligns with your goals and values. The Porsche Macan empowers me to live life according to my own standards.”
It’s Also Very Reassuring
Impressive aesthetic codes aside, the Porsche Macan also comes packed with a series of exciting advancements set especially to make your ride smooth, hassle-free, and convenient. “As an owner of a fashion design company, I have many tasks to complete in a day, and this automobile suits my personality with its superior design and functionality,” Nicha says, “it also makes me feel safe.”
Find out more about the Porsche Macan at porsche.com.