As we enter the new year, BMW Thailand gets ready to deliver unrivaled lifestyle experiences through its customers, through leveraging its deep insights into customers’ needs and lifestyles. With the continuation of the brand’s ‘JOY is BMW’ campaign, BMW Thailand will be launching The Ultimate JOY Experience — an exclusive programme that connects BMW customers, through an enticing selection of tailored experiences that go beyond simple driving pleasure, taking place nationwide and across the globe. For a glimpse at what BMW has planned, here we’ve put together a selection of what we love most from what’s in store.
The ‘Experience is the new luxury’ Philosophy
While definitely not the only ones offering privilege programmes, BMW Thailand’s ‘JOY is BMW’ campaign stands out from the rest in its approach. Rather than the usual incentive-based reward systems or return of customer investment policies, BMW Thailand has opted for a tier-less platform that focuses on truly spectacular, once-in-a-lifetime experiences. Open for all BMW owners, customers are invited to experience JOY through a number of truly exceptional lifestyle-based activities — all of which, like the cars, cater to a wide variety of different needs. Bringing together over 20,000 members, the channel strengthens the relationship shared between consumers and the BMW brand.
Adventures Around the Globe
BMW has a lot lined up for 2020, as The Ultimate JOY Experience programme promises a list of fascinating activities, taking place all across the world. From driving on an icy lake, to motor-racing in one of the world’s most legendary racing tracks, here’s what’s in store.
JOY GO ///M ON ICE 2020 — Arjeplog
Kicking off with one of the most highly-anticipated trips of the year, the programme first takes members to Sweden, where they will get the opportunity to hone their driving skills on icy lakes through the BMW M4 Competition and BMW M2 Competition.
JOY GO ICE DRIVING EXPERIENCE — Rovaniemi
From Sweden to Finland, the icy adventures continue. Here, members can expect to put their newfound skills to good use, and experience firsthand snow-drifting in various BMW models through the scenic atmosphere.
JOY GO ///M ON TRACK 2020 — Nürburgring
For a true adrenaline rush, members definitely shouldn’t miss out on this one, where they will be visiting one of the world’s most legendary racing tracks for a wholly unique experience.
JOY GO x VENTURE — Namibia
Like a road-trip, made better, this adventure takes members on an ultimate cruising expedition — think a 1,300 kilometre safari trail — with the all new BMW X3.
JOY GO GOLF — Pebble Beach
Perfect for sports enthusiasts, this is among one of many golf tournaments, and will take place at California’s iconic Pebble Beach.
JOY GO MARATHON #MissionBerlin 2020
A world-class affair that takes you to the St. Andrews Links Old Course, Scotland.
Of course, for the BMW customers who are particularly keen on motorsports, BMW has also laid out a set of spectacular racing events, including JOY GO DTM — Hockenheimring in Germany, JOY GO FESTIVAL OF SPEED — Goodwood, and the most intense rase series of all, JOY GO FORMULA E.
A Trip to Coachella
Among the experiences awaiting BMW customers, one of the highlights is hands down JOY GO COACHELLA — California, where BMW owners are invited to be part of the world-renowned Coachella Valley Music and Arts Festival. What’s even better is, the experience even comes with special Artist Guest tickets!
Of course, not everyone is incredibly gung-ho on adrenaline-racing experiences and adventure. Understanding this, BMW Thailand is also offering a series of top-notch, luxury lifestyle options that will take place throughout the year. Along with cycling, running, football matches, charity events, and the exciting BMW Driving Experience, customers will also get an impressive plethora of everyday privileges, brought by BMW Thailand and its various partners. Expect the likes of exclusive rounds at Michelin-starred restaurants, luxurious shopping perks from leading designer brands, fun family-oriented activities, and much, much more.
A New Reservation Process
Following BMW Thailand’s service-minded approach, which places customer convenience at the helm, the next year will see the implementation of a new reservation for all international trips. Through the introduction of a deposit, BMW customers will be able to book trips abroad easily and without hassle.
To find out more about BMW Thailand’s The Ultimate JOY Experience, click here. All BMW owners are welcome to join the platform for free at BMWultimateJOY.com. For more news and updates, you can also visit the official Facebook Page.