‘Choose Thrilling’: 4 Reasons Sittharmanin Susamawathanakun Chooses the Porsche Macan

The Managing DirManaging Director – Superrich Thailand Forex, Sittharmanin “Pam” Susamawathanakun is a firm believer in setting your own trends, and finding your own approach to success. She talks to us about her philosophy of setting daily goals, and why the Porsche Macan is her ride of choice.

Back in 1948, when Ferry Porsche — then helming his family-owned brand — first created the 356, his aim was to come up with the ideal vehicle. This was to be a vehicle that offered everything from aesthetic appearance, to aerodynamic capability, and jaw-dropping performance. Fast-forward to today, and Porsche has maintained its repute as an exclusive, top-tier brand, recognised around the globe for unparalleled performance and incredible designs.

Unique and innovative, while maintaining a strong respect for its rooted heritage, the Macan promises an exclusivity and levels of personalisation that make it fitting of only society’s most outstanding. It makes sense then, of course, that Pam Susamawathanakun — among Thailand’s new generation of business leaders to watch out for — would choose the Macan as her go-to ride. The stylish and successful businesswoman tells us what she loves most about it.

There’s Nothing Quite Like It

“A Porsche is always a Porsche,” Pam tells us simply. “You can always tell by the quality, the design… the classic design beauty of it. And you always know it has a high performance underneath the hood. It doesn’t really matter where I am headed — when I drive, the Porsche Macan makes every journey feel like a thrilling experience.”

It’s Luxurious, but Still Highly Functional

“In a typical day, I usually either go straight to the office, or I would visit one of our SuperRich branches. With my lifestyle of visiting the office during the week, and leisure on the weekends, I need a car like the Porsche Macan — one that’s luxurious yet still functional. It’s understated, but you know it’s got a strong performance factor, and you can go anywhere with it. It meets my love for products that put quality first, with a combination of functionality, practicality, and exclusiveness.”

It’s a Comforting Respite

While we all have mixed feelings about our daily commute, to Pam — who is often flitting between managing her family business and making appearances at society events — her time spent in the car offers a rare respite from her busy lifestyle. “With work and events, my days are quite busy, so the time I spend driving to places is like a rare chance for me to take a minute to myself and set my goals. In the morning, I like to set my goals and think about what I want to accomplish that day. Then when I’m returning, I ask myself “was today a success? Did I achieve everything I wanted to?”

It’s Subtle, but Very Inspiring

While some may prefer the loud and gaudy, Pam has a strong preference for “designs that are understated”, and so its little surprise that she would fall for the Porsche Macan and its sleek subtlety. “The luxurious comforts of the Porsche Macan and its practicality gives me the space to reflect on my goals, and inspires me to set my own standards.”

Find out more about the Porsche Macan at porsche.com.