5 Times Maserati Makes its Iconic Appearance in Cinema
We are merely through the first quarter of 2019, but luxury car enthusiasts have already had their fill of new excitements in the form of, not just one, but two new trims for Maserati Quattroporte that highlight the two key pillars of the brand’s DNA: the GranLusso and GranSport.
The 2019 Maserati Quattroporte is a powerful example of authentic Italian design, elegance and performance that continues to shape the future of luxury grand touring, and are available as an upgrade for all Quattroporte V6 powertrain versions (Quattroporte diesel, Quattroporte, Quattroporte S, Quattroporte S Q4). Both trims will be priced at the same level across the range.
Call it fate, the Bangkok launch coincides with cinema’s most significant period — the awards season with the Oscars announced within days of Maserati’s big showcase. The luxury vehicle is no stranger to movie appearances, with films from blockbusting action flicks to arthouse classics turning to the Italian automobile for a touch of elegance, sporty spirit, luxury, authority and timelessness.
Prestige takes a look at 5 cinematic moments made unforgettable by the appearance of a Maserati.
The Godfather Part III, 1990
First introduced in 1963, the Maserati Quattroporte has always been cinema’s favourite automobile. All its six generations have made appearance in movies ranging from Miami Vice, The Dead Zone with Rocky with the Quattroporte V being the most featured, appearing in The Dark Knight Rises, Ocean’s Thirteen, The Punisher and TV shows like Nikita, Hawaii Five O and the O.C.
However, the most memorable Quattroporte moment on the screen remains the Quattroporte III in The Godfather Part III — the last of Francis Ford Coppola’s classic mafia trilogy. Also known as the Royale, out of the 2155 units produced, one was meant for the Italian presidential use.
James Bond: Casino Royale, 2006
Maserati is another favourite luxury auto in the world’s greatest spy franchise. In 1989, the Maserati Biturbo 425i was featured in License to Kill and fast forward to 2006, the 2004 Maserati Coupe and a 2002 Maserati Spyder are used in Daniel Craig’s first James Bond film Casino Royale. Although both models are not prominent highlight in the film, their appearance here and there sparks joy and excitement, as well as giving the flick a touch of Italian flair.
Co-starring with Bradley Cooper and Robert De Niro in the 2011 thriller about the tale of a ‘magic’ pill that is able to enhance the powers of the mind is a GranTurismo Coupe in Grigio Granito with a stunning Avorio interiors.
Unlike most appearances of luxury cars in films, there’s no such thing like product placement deal for the GranTurismo’s presence in Limitless. The vehicle is cast for its style, class and breathtaking performance. The GrandTurismo, with its potent 4.2 litre (405 hp) and 4.7 litre (440 hp) engines, and lines that are elegant and harmonious ticks all the boxes, and what follows is one of the most memorable drive scenes in modern cinema.
Based on a true story of Philippe Pozzo Di Borgo, a French businessman who was confined to his home after a para-glider accident, Intouchables have become one of the most successful French films, featuring not just a memorable wild ride on the streets of Paris in the opening, but also the significant appearance of the Maserati Quattroporte throughout the movie.
The fast-driven, action-packed Overdrive is itself about luxury car theft, shot mainly in locations like Paris and Marseille and featuring an extensive appearance of the world’s most desirable luxury automobiles. The Maserati Quattroporte V M139 not only makes appearances throughout the movie, but is also featured in the final chase scene alongside a Bugatti and the scene itself becomes a subject of hot debate among luxury car connoisseurs. Well, if you don’t mind a spoiler — the Bugatti gets away in the end although in reality, the Bugatti, produced in ’37 and has an estimated horsepower of 170, can never outrun a Quattroporte which, even in its lowest trim, has a hp of 400.
Discover more about Maserati at www.maserati.com or contact 02-663-2233