Call it the collaboration of the year, but since its premiere at Dior’s Fall 2020 show in Miami, the Air Jordan 1 OG Dior limited-edition sneakers have become one of the most anticipated launch this coming season.
The launch includes includes the Air Jordan 1 OG and Air Dior capsule collection of ready-to-wear and accessories, designed by Dior’s creative director of menswear Kim Jones in collaboration with Jordan Brand.
The sneakers comes in neutral discreet colours — unbleached white and Christian Dior’s favorite pearl gray — with the French luxury house’s logo featured on Nike’s iconic Swoosh. The sneakers are available in low-top and high-top versions and in the form of an exclusive online experience. You will need to access them via a microsite – which will be shared at a later date – individuals will be invited to register for the guaranteed opportunity to buy one pair of these sneakers and will be asked to choose their preferred model (either high-top or low-top sneakers); a pop-in store or pop-up pickup location; and the size. Each participant may select just one boutique and register only once for the desired style and size.
A limited number of sneakers will be allocated to each of the participating boutiques and the guaranteed opportunity to secure these sneakers will be given on a first come, first served basis to the lucky individuals who register before the inventory is exhausted. Dior will then invite the qualified participants to visit the Dior boutique they selected to purchase their sneakers.
The Air Dior capsule collection of ready-to-wear and accessories, in collaboration with Jordan Brand, will be available to shop at Dior pop-in stores from July as well as in two pop-up stores located inside the Selfridges Corner Shop (London) and Taikoo Li (Chengdu).