Over the past five years, Gucci has had a rather prominent change in direction — taking on a more youthful styling, with collections sporting an eclectic, retro edge. No doubt this is the influence of Alessandro Michele, who took over the reigns as creative director of the Italian fashion powerhouse back in 2015.
Following Michele’s vision to constantly bring something new to the table, he’s recently made yet another big move, announcing an update on the iconic double GG logo — a familiar monogram for many fashion fans. Established in the 1960s, it has been featured on everything from ready-to-wear to small leather goods to accessories such as shoes and belts. What to expect of the classic logo’s new look? According to official release, Michele has “playfully reinterpreted it with a streetwear attitude through the addition of a multicolour stars motif to create a thoroughly contemporary and distinctive pattern. The approach channels the spirit of ‘70s psychedelia, which played with visual distortion, surreal imagery and wide colour spectrums.”
To officially debut this new chapter, Gucci is also rolling out the GG Psychedelic Collection, which features heavily on both the men’s and women’s ready-to-wear collections.
Here are some of our favourite looks from this collection.
This story first appeared on Prestige Online Singapore, by Chee Boon Tan.