The new Gucci campaign, Winter In The Park, by the brand’s Creative Director Alessandro Michele is one big cinematic walk in the park.
With the announcement of Ridley Scott’s upcoming biographical crime film, House of Gucci, it would not be an exaggeration that Gucci is back in the spotlight. Aside from the hype surrounding the film, the brand’s latest “Winter in the Park” is equally sensational.
Winter In The Park
Is whimsical, colourful, and a perfect contrast against the grey skies of London.
The inspiration behind the campaign draws on the idea of finding a personal space to reconnect with nature amidst the bustling metropolis. Naturally, the image brings to mind a walk in the city park—not on a sunny day, but a wintry day of grey mists and scattered autumn leaves. In the words of the House itself: “There seems to be something peculiarly ‘London’ about this vision, dominated by chilly grey skies and populated by tree-lined paths, black metal railings, wooden benches and lamps to light the way as dusk settles.”
The Highlights
Shot in winter against the scattered leaves of the London park, the campaign features the Gucci Epilogue collection along with pieces from the House’s most beloved accessories.
Aside from the vibrant retro prints that pop against the grey backdrop, the four highlights include:
The iconic GG Marmont soft leather matelassé bag with 70s-inspired Double G in hardware, as seen on the belts in Alessandro Michele’s first show for Gucci.
The Jackie 1961, an updated take on the famous hobo model first presented by Gucci in the ‘60s.
The Gucci Horsebit 1955 which reinterprets an archive piece featuring an equestrian-inspired detail of a double ring and bar.
The Dionysus Bag, which was first presented at the Women’s AW15 show. This iconic piece, inspired by the Greek god, Dionysus, brings old and new House details together with a striking double tiger-head closure.
The Ladies in the Park
Combining the poetic ideal of enjoying winter in the park with the celebration of freedom to roam, the campaign is starred by singer-songwriter Celeste, fashion designer, television personality and author Alexa Chung, and actor Vanessa Kirby.
For more details or to the shop the looks, visit Gucci.
(All images: Angelo Pennetta for Gucci)
Nicharee Phatitit
Senior Writer
Print and multimedia content creator Nicharee is a journalist, translator and copywriter who has written extensively for several of Thailand's prominent lifestyle publications and luxury beauty brands. Her translation of Euny Hong's 'The Power of Nunchi: The Korean Secret to Happiness and Success' was recently published.