Avid supporters of Thai design would most likely have heard of Polpat “Moo” Asavaprapha. A driving force in the Thai fashion scene, the designer and creative director of Asava Fashion House is known for being all about glamorous gowns and refined tailoring. Yet aside from the extravagant Asava line and its light-hearted sister brand Asv, there’s still a side of Polpat that has remained relatively hidden. 11 years after his debut in the industry, Polpat recently unveiled his first casual menswear and lifestyle line, Moo — an ode to his distinctive, cheeky and playful side.
Brimming with interesting details and vintage vibes, this latest brand addition gives you simple pieces that focus on the functional, the practical, and the fun. Everyday items are brought to life, and there are even collaborations with other leading Thai brands, such as legendary denim label Mc Jeans.
Influenced by American workwear designs, Moo is cool and casual — it’s about being easy-breezy, about understanding that a gentleman can look just as good in a bathrobe-esque outfit as he does in a button-up shirt. As Polpat himself says, “in Thai, ‘moo moo’ means easy. I want dressing up to be easy for everyone.”
A party and pop-up store were launched at Central World in celebration of Moo, where the brand’s 2019/1 collection was revealed. Top artists, celebrities, and A-list personalities gathered for what was among the most buzzing events of that week, including names such a MR Suthipanee Yugala, Noppadol Baholyodhin, and Pachara Chirathivat, among many others. Scroll through the gallery below to see more of who was there!