Following the success of the first drop of Prada for Adidas, the luxury house and sports giant team up once again for a collection that reflects a contemporary vision of “timeless classic.” This time, the iconic Superstar style is offered in a trio of new colourways: monochrome black, white with black, and chrome silver with white.
The collection reiterates the shared values of Prada and Adidas: collaboration, innate respect for heritage and a passion for sport. Craftsmanship is at the heart of the Prada Superstar sneakers – executed by Prada’s footwear specialists, fusing the lexicon of luxury with the language of high-performance sportswear in a style of shoe that has always been, in and of itself, unique and groundbreaking.
The streamlined, modern silhouette of the beloved Adidas Superstar remains the blank canvas for the Prada design team to paint their vision — a new material that’s full-grain leather. Its origins – Made in Italy – are heat-stamped into the side, a marker of superlative quality appreciated around the world, alongside the dual logos of Prada and adidas Originals, which appear together on the tongue of every pair. Redesigned, and yet this reincarnation of the Superstar is indisputably a style icon as it has always been.
The new Prada Superstar will launch starting from 8 September 2020, at Prada Siam Paragon and Prada EmQuartier boutiques.