Italy’s iconic fashion house has adopted a whole new line of communication altogether for its latest Spring/Summer 2020 collection, and if you can’t understand Morse code, you may struggle to keep up.
Yet, funnily enough, the irony is that because Morse code is a universal language, many more of us might be able to interpret the collection’s dots and lines. Rest assured, that’s not the only way the collection talks; if you look beyond the red lines, you’ll still be able to read what the collection is trying to communicate.
Pushing fashion fans to read between the lines with its new Linea Rossa Spring/Summer 2020, the red lines and dots – punto and linea in Italian – are a key feature of Morse code, a messaging system that takes us back to the years before and during World War II, when the system was used extensively in Korea and Vietnam, as well as the shipping industry.
Perhaps the fashion house is trying to evoke a sense of this period, a time where uniforms ruled and played centre stage. It kind of makes sense, as the collection does seem to focus on a “uniform” feel. Prada’s Linea Rossa draws on “uniforms without uniformity”, with timelessly functional styles rendered modern through innovative fabrics and technical treatments.
Inspired by the idea of exploration – of curiosity and pioneering – the collection transports materials and styles between different manifestations of function and aesthetics, combining and transforming them. For instance, the classic sahariana jacket, the historic field jacket worn by the Italian Police in Africa during World War Two, is reinterpreted and reimagined, with new proportions and finishes – entirely modernised. It seems like Prada is intent on preparing us for the great outdoors. With that said, the collection’s appeal and utility are universal and is applicable not only for all places and time, but for all genders.
Details are drawn from utility-garments and high-performance sportswear: zippers, mesh inserts, drawstrings and straps, function becoming a form of modern decoration, yet each used with intent and purpose. Inspiration is drawn from the pursuits of skiing and snowboarding, as Prada’s Linea Rossa fuses urban streetwear and evolution. The garments are suitable for all terrain and weather conditions.
If you want to see more of this collection, visit www.prada.com.