As the world continues to combat the coronavirus pandemic, The Ralph Lauren Corporate Foundation has announced it will donate $10 million towards efforts to tackle the disease. According to designer Ralph Lauren, the foundation will be setting aside funds for coronavirus relief efforts — these funds will go towards supporting communities around the world that have been affected by the COVID-19 pandemic. As the brand announced in an inspirational Instagram post detailing the initiative, “In the spirit of togetherness, we rise.”
Money will be channelled into tackling the disease, through methods such as providing financial grants through the Emergency Assistance Foundation for Ralph Lauren colleagues to deal with medical, eldercare or childcare needs. Funds will also be directed to the World Health Organization COVID-19 Solidarity Response Fund, and the company’s own Pink Pony Fund, which supports international cancer institutions caring for people suffering from the disease. It will also donate to the recently-established Council of Fashion Designers of America (CFDA) / Vogue Fashion Fund for COVID-19 relief to support the American fashion community through the crisis.
“As we face this challenge as a global community, our hope is to continue to be the beacon of optimism and unity that Ralph Lauren and our brands have always been to the world,” the Instagram post continues.
The fashion industry has rallied to help efforts to tackle the pandemic in recent weeks, with the Kering Group luxury conglomerate recently pledging to procure 3 million surgical masks for the French healthcare system, and LVMH manufacturing hand sanitiser for medics. The Spanish fashion group Inditex has offered the use of its factories and logistics teams to donate face masks for patients and medical workers in Spain, while in New York, the designer Kerby Jean-Raymond recently turned the New York office of his Pyer Moss brand into a donation center for n95 masks and gloves.
This story was first published via AFP Relaxnews.