The Covid-19 pandemic is definitely not fashion’s best friend. Some of the industry’s key players — with their dependence on travel and exclusive attendance — are still contemplating on whether to wait for the world to go back to where it was. Some, on the other hand, are coming up with new ways to connect with their customers in the so-called New Normal while the most hopeful of all are those who believe in the world before Covid, and try to combine essences of the life we once lived with the way we have to live now — like Sirivannavari Bangkok does.
The brand, founded and run by HRH Princess Sirivannavari Nariratana Rajakanya, was the first to stage a show post-Covid, signaling a green light for all brands to step out and resume the fashion activities in the New Normal. For the spring-summer 2021, the princess continued her fashion pursuit with yet another show and collection that seems to reflect the brand’s approach to pandemic-era marketing — mixing the old with the new. In this, a fashion show in full-scale like in the bygone years, with all new health measures intact, and each seat individually separated for a safe social distance. The collection, titled ‘Nefreretta’ was born from similar spirits — combining the brand’s iconic structures and modern European sensibility with a stroke of ancient Egyptian flair.
Comprising of a total of 60 looks (53 womenswear and 7 menswear), Nefreretta recounts the story of the titular character, the Austrian-born Egyptian museum curator whose Egyptian roots and European heritage come together as a wardrobe of modern European chic with Egyptian styling and motifs, all resurrected through exquisite embroidery and craftsmanship by Sirivannavari Atelier and Academy.
Motifs from the Egyptian lotus, along with eagles, cats, bees, flowers, and Egyptian hieroglyphs float on Sirivannavari’s signatures like structured tailored jacket, tulle evening gown, peplum jacket, bustier and pleated trousers, with an addition of safari jacket-and-flared-shorts combo as a nod to the desert wardrobe. Gold and brocade sparkle like the colour of the sun-kissed Sahara sand, but the Sirivannavari women are never those who dwell in the past. Neon shades are splashed on swimwear while an intergalactic, otherworldly twist is added to create a sense of avant-garde and elegance.
Thanks to her years of working withe Paris’ most revered couture houses, HRH Princess Sirivannavari Nariratana Rajakanya knows what make a piece of cloth worth like gold — the level of craftsmanship used in Nefreretta is second to none. The maison‘s in-house workshop of couture embroidery ranges from intricate gold-threaded embellishments, to encrusted turquoise elements, and beads that adorn the delicate tulle and brocade, and all those images of Egyptian lotus, eagles, cats, bees, flowers, and Egyptian hieroglyphs simply just come alive.
All photos by Giancarlo Galavotti.