It was in 1968 that musical fantasy film Yellow Submarine was first released. Featuring the immensely popular songs of The Beatles, the movie was a massive success. And it was last year, at a special viewing marking its 50th anniversary, that Stella McCartney was overwhelmed by its vibrancy and message of love and togetherness, and used it as the inspiration for her newest line of apparel and accessories — the fabulously colourful ‘All Together Now’ collection.
“I recently went to a screening with family and friends for the digital relaunch of ‘Yellow Submarine’, said McCartney. “I hadn’t seen it since I was young, and honestly it blew my mind. Especially this idea of connecting people and bringing people together—politically this message has never been more relevant. So, I came out and I was like ‘I have to do something.’”
That something involved drawing from the movie’s hugely evocative music, motifs and graphics and artistically presenting them across an 85-piece capsule that includes t-shirts, coats, pants, dresses, sneakers and much more. Recalling the richness of colours that marks the 1960s, the collection is a virtual kaleidoscope of psychedelic prints, patterns, images and characters related to ‘The Beatles’ music and their film.
For instance, pop art representations of the four famous musicians feature on several knitwear and jersey pieces, even as a multi-hued fur-free-fur jacquard coat showcases them in their military band uniforms. The movie’s riveting “Lucy in the Sky” scene also comes to life on women’s dresses, while the ‘Yellow Submarine” motif emerges playfully on the alter-nappa eclypse sneakers and the falabella tote bags. And spreading the collection’s message for unity are the many slogans — ‘All Together Now’, ‘Love, Love, Love’, and ‘All You Need Is Love’ — that appear across many shirts and tops.
In keeping with McCartney’s passion for the environment, the entire collection is made using sustainable materials such as organic cotton jersey and denim, as well as recycled and regenerated nylon and cashmere.
Check out the ‘All Together Now’ collection at a special pop-up store at M Floor, The EmQuartier Mall in Bangkok, on display from 1 to 16 August 2019.