In the wake of the novel coronavirus pandemic, authorities are urging citizens to stay in and self-isolate. As we are faced with closures and a growing sense of panic, these are unprecedented times for the global community. Yet, despite facing its own challenges, the fashion industry is rallying to reach out a hand to those in need, as fashion brands — both big and small — work together to make a difference. This is not the first time fashion has mobilised in times of need, and now, we witness the industry prove itself once more.
While a lot of hype revolves around large global names coming up with different initiatives to combat Covid-19, there is also much to be said about our local Thai fashion brands and designers, who too are stepping in to join the fight. From producing hand sanitisers to making face masks and donating sale proceeds to various charitable organisations, the Thai fashion scene is lending aid to the most vulnerable. We’ve rounded up the key names who are doing their bit to flatten the curve, along with how you can support them.
Sirivannavari Bangkok
As Thailand unites against the coronavirus, HRH Princess Sirivannavari Nariratana Rajakanya’s eponymous brand Sirivannavari Bangkok is producing a series of cotton-linen face masks, as well as a special sodium hypochlorite disinfectant and hand sanitisers. Manufacturing of these medical supplies — which are very much in need, as supplies continue to dwindle in face of the pandemic — is ongoing, and Her Royal Highness has asked that they be disseminated across the country, and distributed to hospitals in need throughout Thailand.
HRH Princess Sirivannavari Nariratana has also granted a royal audience to representatives to the country’s leading medical organisations, where she expressed her gratitude to their efforts, and also made a donation to ‘The White Gown Warriors Fighting Against Covid-19 Campaign’, which aims to establish a fund to provide life insurance for all doctors and nurses across the country.
To find out more, visit IG @sirivannavari_shop.
Sretsis
As the brand aptly puts it — in times of trouble, every little bit of hope and help counts! Stepping in to offer support in face of the novel coronavirus pandemic, the purveyor of dreamy femininity brings back its #SretsisToTheRescue initiative — a charitable project that originally started with the wildfires that devastated Australia. Since then, the project has strengthened and grown into a reputable relief effort supporting various charitable organisations.
Coming in the form of endearing totes, all proceeds — with no deductions — from these special ‘Sretsis to the Rescue’ tote bag sales will go directly towards both the WIRES Australian Wildlife Rescue Organisation, and the Ramathibodi Foundation Covid-19 Prevention and Assistance Project. On top of that, the Thai fashion house has also temporarily converted its dream dress factory into a mask making workshop, where they hope to produce 3000 face masks for Thai medics fighting on the frontlines.
To find out more, visit IG @sretsisofficial, or add their Official Line ID: @sretsis.
Kloset Design
Joining the fight against Covid-19, Kloset Design has released a series of fabric face masks, to help the public “protect yourself and others”, as the brand puts it. Containing a special section to place air filters, the face masks are soft, yet protective, and sport iconic designs and motifs from Kloset’s latest collection. Sold at THB550 per mask, proceeds from all mask sales will be donated directly to charity organisations, and aid in the purchasing and manufacturing of necessary medical supplies.
To find out more, visit IG @klosetdesign, or add their Official Line ID: @kloset.
Painkiller Atelier
In face of these trying times, Painkiller Atelier encourages customers to “protect yourself in style”. Reaching out in face of the covid-19 spread, the brand begins first with its customers, by using sales proceeds to fund the production of face masks, which are being distributed to workers in need, beginning from those who continue putting themselves at risk for the greater good of the community — such as our garbage collectors and those sweeping our streets daily. For those who purchase over THB800 worth of goods from Painkiller Atelier, the brand will also offer a face mask for free. These masks are created with two layers, using a special material that can protect against water particles and germs.
To find out more, visit IG @painkiller_atelier.
Issue Thailand
To help the public face the Covid-19 pandemic head on, and stay safe during the pandemic, Issue Thailand has unveiled a special Issue ‘Survival Box Set’, priced at THB5,000 per set. Comprising two options, the first set comes complete with 10 face masks, hand sanitising gel, a shirt adorned with motifs from the brands’ latest collection, a tote bag, a hat, a printed box, and vouchers totalling THB5,000.
The second set contains the same items as the first, with the exception of the shirt, which is replaced by a special Survival Cap — chic, and complete with a screen to protect against Covid-19 germs. Not only that, but the brand is also distributing 500 of its Survival Caps to medical staff in hospitals throughout the country. The production of these caps are funded by sale proceeds from their Survival Bucket Hats and Survival Caps — which are currently in very high demand.
To find out more, visit IG @issuethailand, or add their official Line ID: @issuethailand.
Vatanika
Stepping in to lend a hand amidst dwindling medical supplies, the Vatanika team has diverted their efforts into the production of protective face masks. Made with decorative emblems that hint at the brand’s identity, 1,000 of these produced masks have been donated — distributed to offer support and safety to those in need. The brand has also shut down all of their physical stores, turning instead to online and delivery services, with e-support available at all hours through their official line account.
To find out more, visit IG @vatanika_official, or add their official Line ID: @vatanika.
