At a time when we’re all craving for a city air as an aftermath of weeks of social distancing, there’s no better way to glam up our coming city tour than a new, ultra-stylish scooter by Vespa and Christian Dior. The two iconic brands, one in fashion and one in automobile, join forces for an exclusive vehicle designed for those who only ride in style — Vespa 946 Christian Dior.
Celebrating the sunny-spirit and art of living cherished by both houses, this new vehicle reflects their bright and creative vision of the world. Through this collaboration, they reinvent this spirit of freedom, movement and expression that drives them. The monohull architecture and subtle graphic lines of the scooter is a tribute to the heritage of the two brands. A symbol of refinement, this object of desire reflects their shared commitment to the excellence of savoir-faire and virtuoso art of detail.
The modern Vespa 946 is a rework of the iconic Vespa 946, presented in 2012 in Milan and recognized for its elegant, streamlined curves and technological innovation. Dior’s creative director Maria Grazia Chiuri injects her vision into the design for the Vespa 946 Christian Dior. The design of the saddle, a top case patterned with the Dior Oblique motif – designed by Marc Bohan in 1967 – is specially designed to be fixed on the luggage rack. A helmet adorned with the same iconic motif rounds out the unique range. These limited-edition creations will launch in spring 2021 in Dior boutiques around the world and subsequently in a selection of Piaggio Group’s Motoplex stores1 while the accessories, which include the helmet and top case will be available exclusively in Dior boutiques.